Marketing goes hand in hand with technology, trends, and consumer behavior. If you are selling a cell phone then your marketing and advertising strategy will be different for a person who spends his 10 hours on Facebook and Twitter, and for the one who rarely log-in to his social media accounts. So, as the technology changes, consumer buying changes as well, and so is the marketing schemes and tools.
With affiliate marketing, the marketing manager always has to address a platform with high user presence and activity. Let say Facebook is one place with high user presence, but what if when you are told that 90% of users of Facebook log-off within 5 minutes. This will tell that it is very unlikely that you will get any closed sale from the Facebook platform, even though it is a hub of users.
Read More :- beware of these common affiliate marketing mistakes
So What to Do?
Yes, the obvious question is what to do when you are not sure whether the affiliate marketing platform you have chosen is the correct one or will yield sufficient profits. Before moving on to the answer, just take a look of the below mentioned websites which are rated as the top most visited websites by mostpopularwebsites
- You Tube
The first part of the answer is that you will have to choose platforms where there are active visitors, who stays for a long time and do make a move towards the second stage of clicking to a link, before closing the web page.
The second part of the answer is that you will have to use the Google Webmaster and Google Analytics tool to find out the right medium, the platform that actually converts your traffic into sales.
Consider the following scenario in terms of conversion probability. One person pays a huge amount for keeping his car for sale in a high profile showroom, where the targeted customer seldom comes. Another person chooses a low profiled showroom, but here the target customers visit quite often. He pays a very small amount comparatively for the car display, no money at all. Which one of the two will have a greater conversion probability?
To me, the answer is pretty obvious that customers are interested in not the medium, but the product. So, even if the car is displayed in a high profiled showroom, but not to the right or interested customers, it has fewer chances of sales conversion than the car displayed in the low profiled showroom.
What Statistics Show
Statistics from the Marketing Land shows that the growth of affiliate marketing will be twice as much as that of paid marketing search by the end of 2016. The core weapon will definitely be the power of your tool search, and how well you judge the yield from your affiliate marketing platform.
1. Cell Phones and Affiliate Marketing
Before going into details, let just give a look to the following statistical data extracted from Marketing Land report:
- Smartphone ownership and usage growth will jump up to 42% in the year 2014-2015.
- In 2014, Mobile commerce will be the only medium of buying and selling for more than 23% customers in the US alone, and 8% globally. This is a very huge figure if you can imagine.
- Mobile applications have enjoyed a growth rate of 3.5%, 7.1%, and 16.8% in the years of 2011, 2012 and 2013 respectively. The estimated growth rate for 2014 is 23.4%.
The above stats give a clear demonstration of the size of the cell phone industry in the coming future. As stated earlier that the marketing unit has to be parallel with the changing trend and technology. As more users are doing business via their hand sets, it is now very important that you target mobile customers explicitly and not exclusively.
When a banner on the webpage displays the picture of iPad, it quickly catches the attention of all or most of the iPhone users, but it might not have the same attraction level for Samsung and Nokia customers. For this reason, affiliate marketing needs to be more specific now, in order to convert the targeted customers. Affiliated marketers can use tracking software to identify the source of their traffic, cellular traffic in particular. Google Analytics will not be able to determine whether the cellular customer was using an iPhone, Samsung S4 or Nokia Lumia. Additional software tools are required to correctly determine this so that the marketing can be tailored accordingly.
2. End-to End Shopping Process
There are a number of other design and programming details that need to be improved for augmenting the gain through affiliate marketing campaigns. When a user clicks on a banner or hyperlink, two of the most frustrating things are a pop-up unwanted window and the opening of the clicked site on the same page which the user was reading. In this way, the source website loses the customer, and other banners do not get a shy to strike.
3 .Omni-Channel Marketing
I would like to illustrate this with the common proverb, “Jack of all, master of none”. This maxim is closely related to today’s marketing culture, where everyone is trying too many things, but nothing in perfection. So, the proverb I want you to learn is “Jack of all, master of one”.
It is important that your banners and affiliate links are present on all mediums, but another equally important thing is that you should target one platform with all your potential. The only way to standout is to make sure that customer from one marketing campaign will surely turn up, leaving others half on luck. The mere presence of affiliate banners and ads is not as important as a visible presence on one channel.
In a Nut Shell…
ü Affiliate marketing is there to stay and rise in the coming future, and you have to make sure that your tactics and strategies are relevant as per the changing marketing trends and consumer behavior.
ü Cell phones and smartphones market is not getting down any soon, so mobile customers will remain the biggest chunk of the market.
ü Customers can convert from any medium, and you should know which.
ü Having back links and advertisement banners on Google search pages and all social media forums is very important. Having banners from where the conversion is more likely is very very important.